How dual pricing works
Instead of a single price with card cost absorbed into it, the business displays a card price and a cash price. The customer chooses, and the price difference makes the cost of card acceptance visible at the point of sale.
Where it applies
Dual pricing is typically used in card-present environments with compatible terminals and clear signage. It is not universally available and depends on processor support, card-network requirements, and local rules.
Disclosure and compliance
Where permitted, clear disclosure is essential. Signage, receipts, and presentation must meet card-network and applicable legal requirements. Improper disclosure can create compliance and contractual exposure.
Eligibility
Eligibility depends on the processor, business type, jurisdiction, transaction profile, and program terms. Not every business or region permits dual pricing or customer-service-fee structures.
Alternatives
Where dual pricing is not available or appropriate, other structures — interchange-plus, flat-rate, or surcharge programs subject to their own rules — may be evaluated. The right approach depends on the business and applicable requirements.
No universal promise
MyMerchantProcessor does not universally promise zero fees. Pricing, program availability, disclosures, and merchant eligibility vary by provider, business, and jurisdiction.
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